To thrive and succeed as a business, all you need is an innovative product or service and a can-do attitude, right? Wrong. To become successful and remain successful, companies must not only deliver unique product offerings, but also exceptional customer service.
After just one bad customer experience, 59% of consumers stopped buying from a company and 55% went to a competitor. While experienced sales reps can persuade customers to commit and close more sales, their skills are limited when they don’t have the tools and resources to outperform the competition.
To effectively address customers’ issues and increase stickiness, here are 3 ways companies are now relying on cloud services to transform their customer support:
1) Invest In Your Customers
Cloud services can enable companies to adopt smarter, more affordable solutions to their toughest IT challenges. By utilizing the latest cloud technology, companies can boost operational efficiency and flatten IT costs. The less you spend on managing your IT workload in-house, the more money you’ll have to invest in better services and products for your customers. Cloud services will also free up money to hire more experienced, qualified employees who can meet or even exceed customer expectations.
2) Keep In Touch with Customers Anytime, Anywhere
With the cloud, employees can resolve customer issues and answer questions from virtually anywhere. Your employees will have direct access to the vital data and services they need to get the job done. Whether your employees are working from home or attending a business conference, they can respond immediately to your customers’ queries.
Any downtime will have a negative impact on the relationships you’ve built with your customers. That’s why you need to make sure you provide a seamless customer experience across all channels, no matter what.
3) Achieve End-to-End Business Continuity
We live in a world where customers expect quality service around the clock. It doesn’t matter if a tornado hits or a hacker strikes: your customers are used to getting what they want when they want it, and they may go elsewhere if they have to wait too long.
Disaster recovery solutions enable faster recovery of business-critical data and services without incurring the costs of maintaining on-premises storage. You’ll ensure ongoing uptime of critical data and applications and avoid the costly aftermath of downtime or data loss.
When a nationally recognized firm experienced a hardware failure on their custom quotation system, Razor Technology helped them resume operations rapidly and recover 1.2 terabytes of data quickly. To learn how you too can secure uptime of your vital data and services, download the case study here.
P.S. Speaking of excellent customer service, see how an award-winning HR software company, Kin HR, thanked us with a catchy tune that will get stuck in your head! Watch the video here.